Having learnt its lesson from the intellectual property (IP) issues that hampered the commercial windfall from the Pink Lady apple brand, production of the West Australian-bred Bravo apple is ramping up with demand soaring nationwide and overseas.
Apple-auded for its unique burgundy skin that sets it apart on the shelf, it is expected that more than 6,000 tonnes of the Bravo variety will be harvested across Australia this season, up 30 per cent on 2021 levels.
Exports of the popular WA-owned variety are expected to more than double this season on the back of strong market growth last year, with the Bravo apple living up to its marketing trademark “like no other”.
